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| Sundeknet.com is the portal of single-brand Sundek® stores an historic icon of beachwear.
Founded in San Francisco in 1958, Sundek® was among the first brands to shape surfwear, becoming one of the key players in the emerging Californian surf culture. Not simply technical apparel, but a true symbol of a lifestyle: freedom, counterculture, music, a rebellious spirit, and community. In the 1960s, the brand expanded from the California coast to Hawaii and then along the East Coast, accompanying — and often anticipating — the evolution of surfing as a cultural reference. 1972 marked an iconic moment with the creation of the Rainbow Boardshorts: quick-dry nylon, seamless, and the unmistakable rainbow on the back. A garment that transcended beachwear to become a distinctive sign of identity, style, and belonging to surf culture.
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